Our Story

I grew up in an affluent suburb of New York City, on Long Island.  Growing up with both parents and two older brothers, I had a privileged childhood.  As a kid, I always enjoyed the outdoors, whether it be going out on the lake for some fishing with my grandfather or taking a hike with my brothers.  It seems as long as I can remember I’ve always cared about conservation and the environment. In high school and college, I would seek out forests and parks for long runs or to go hiking. It was on these excursions where I became convinced that I must translate my concern for nature into action on sustainable living.  But how?

.
One day, my mind was wandering while taking a shower after one of those long runs. That’s when it dawned on me that I had been in the shower way too long.  But how long?  I had no idea. It was likely long enough to clean myself three times over.  It bothered me that I could be so thoughtless when so many people in the world don’t even have access to clean drinking water.  It wasn’t ill intention on my part, just a total lack of awareness.
.
That’s when it hit me.  Why not make a simple and easy-to-use product that lets you know when you’ve been in the shower too long? That’s why I designed the ShowerSaver, our company’s first product. The ShowerSaver itself is what inspired us to launch Green Starts Here.  Like the ShowerSaver, we believe making a positive on the environment should be simple and easy.  More importantly, it’s something that everyone, not just the wealthy or passionate, can take action on. Too often, taking positive action on the environment can feel daunting, stifling, guilt-laden, or just overwhelming. With nothing more than a simple device and some self-awareness, we believe you can thoughtlessly make a difference, and feel good about it.
.
The ShowerSaver is our first product, but looking ahead, we hope to continue to design many other products that make the power of being green accessible to all of us, through various aspects of our lives.

.

Translate »
%d bloggers like this: